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Top AI tools for product photography and video editing

Chapter 3: Creating Compelling Product Listings

10 min read time

Are there AI tools that can actually help you create beautiful shots for products and videos?  

Oh, yeeees! 

According to Statista, the visual AI market is expected to show an annual growth rate of 11.69% from 2024 to 2030, resulting in a market volume of $50.97 billion by 2030.

As an e-commerce store owner, you could easily benefit from leveraging this technology to create better customer experiences through product photography and editing. 

For example, Owen Lloyd, the founder of the perfume business says, “I went from selling three bottles daily to over 50 bottles a day using Photoroom as an editing app for product images; making 25,000 £ in May.”

A few key core features that you could utilize AI for: 

  • AI Backgrounds: Erase image backgrounds in a few seconds and replace them with templates or AI-generated creations. Check out tools like Photoroom, Phot.ai for your products. 
  • Retouch: Tools like Cleanup.pictures, Media.io, Vance AI help in removing any object, person, or watermark in three seconds. 
  • AI Images Generator: Generate images/mockups from text for branding and marketing assets. You could use tools like Midjourney, Dall-E or Design.ai.
  • AI Shadows: Tools like Peblely, Photoroom help add realistic, studio-quality shadows instantly to your product images.
  • AI models for videos - If you don’t want to hire models for your videos, you could easily use avatars based on selfies, studio avatars, photo avatars, and animated mascots. Tools like Elai.io, Adobe, Synthesia do the job really well!
  • Video Generation: Tools like Veed.io, Invideo, can instantly turn your text inputs into videos, with scripts, video clips, subtitles, background music, and transitions that can be used across your website, social media, and more.
  • Video Editing: Edit, trim, and enhance your video with cutting-edge tools powered by AI. It could help you generate transcriptions, subtitles, create transitions, and more. Tools like Descript, Canva, or Adobe Premiere Pro rank high on this list. 

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