Creating Compelling Product Listings

‍If you’re wracking your head over how you could increase the conversion rate for your e-commerce store, then we have a simple solution for you.

No shopper can look at your e-commerce store online and believe that they have the right product fit. They can’t smell, taste, or try your products, so they have to rely only on words and images that you show them.

In fact, more than 45% of the US consumers look for the best virtual experience of your products through visuals (45%) and text (72%) 

In this chapter, we will cover product titles, descriptions, images and customer reviews; that will help build customer success and loyalty. 

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Creating the best product title for your e-commerce store

Product title refers to the name that you choose to represent the product you are selling.  A good product title can help you influence your product’s visibility by:

• Giving the best first impression to your shoppers who don’t know your brand or product
• Helping with search engine optimization, allowing shoppers to see your products first when they search on Google
• Increasing click rates to your store by solving their pain points or attracting them with your USP

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Product Title Templates and Examples 

To help your store stand out we’ve created a list of templates and examples for you to create the best product titles for your e-commerce store. Use these as references to be able to create the product titles, depending upon your niche:  

1. Apparel Template: [Brand] + [Gender] + [Product Type] + [Attributes (color, size, material)] + [Style/Occasion]

Example: Nike Women's Running Shorts - Black, Moisture-Wicking, High-Waisted

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2. Consumables Template: [Brand] + [Product Type] + [Flavor/Variant] + [Count/Volume] + [Key Feature]

Example: Nestlé Chocolate Chip Cookies - Family Pack of 24, Gluten-Free

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3. Hard Goods Template: [Brand] + [Product Type] + [Model/Series] + [Size/Dimensions] + [Material] + [Key Feature]

Example: KitchenAid Stand Mixer Pro 600 Series - 6 Quart, Stainless Steel Bowl, 10-Speed

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4. Electronics Template: [Brand] + [Product Type] + [Model] + [Key Specifications] + [Color]

Example: Apple iPhone 15 Pro - 256GB, 5G, Triple Camera System, Graphite

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5. Seasonal Template: [Occasion] + [Product Type] + [Key Feature] + [Material/Color]

Example: Christmas Artificial Tree - 7ft, Pre-lit with 500 LED Lights, Snow-Flocked

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6. Books Template: [Title] + "by" + [Author] + [Format] + [Edition/Series info (if applicable)]‍

‍Example: To Kill a Mockingbird by Harper Lee - Hardcover, 50th Anniversary Edition

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7. Home & Garden Template: [Brand] + [Product Type] + [Material] + [Style] + [Size/Dimensions] + [Key Feature]

Example: Wayfair Outdoor Patio Set - Wicker Rattan, Modern, 4-Piece, Weather-Resistant

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8. Beauty & Personal Care Template: [Brand] + [Product Type] + [Key Ingredient/Benefit] + [Size/Volume] + [Skin/Hair Type]

Example: L'Oréal Anti-Aging Face Cream - Retinol Infused, 1.7 oz, For Mature Skin

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9. Sports & Outdoors Template: [Brand] + [Product Type] + [Sport/Activity] + [Key Feature] + [Size/Weight (if applicable)]

Example: Columbia Hiking Backpack - 40L, Waterproof, Padded Straps, Lightweight

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10. Toys & Games Template: [Brand] + [Product Name] + [Age Range] + [Key Feature/Benefit] + [Number of Pieces (if applicable)]

Example: LEGO Star Wars Millennium Falcon Set - Ages 9-14, 1351 Pieces, Collector's Edition