About FreeShippingAllOrders
Most online stores use free shipping as bait: spend $50 and it’s on us. FreeShippingAllOrders made it the whole business. Since December 2014 it has sold home fragrance, bath and gifts from more than sixty brands, and every order ships free anywhere in the lower 48. One lip balm or a box of candles, no minimum and no membership fee.
But a promise like that takes away the easiest trick in ecommerce. With no threshold to reach, nothing nudges a shopper to add one more thing. And every order, however small, comes with a shipping bill the store pays itself.
Before Vitals: thirty apps, thirty bills
So the storefront has to do that work on its own. It has to convince a stranger arriving from Google that a store called FreeShippingAllOrders is real. It has to help them find one candle among 2,094 products, suggest a second, and bring them back when the scent they wanted is sold out.
On Shopify, each of those jobs is usually a separate app. That’s thirty apps, and every one of them comes with its own monthly bill, its own code loading on every page, its own dashboard and its own support team. For a store already paying the shipping on every order, thirty app bills would come straight out of the margin.
We measured the load times in our own speed test on a sample product page, not on freeshippingallorders.com.
After Vitals: thirty apps, one bill
FreeShippingAllOrders has been on Vitals since June 2021, and all thirty apps now come with one Vitals plan at $29.99 a month. Each app is a switch in the Vitals dashboard, and turning another one on doesn’t mean installing anything or paying more.
Day to day, that means one bill, and one app loading code on each page instead of thirty. Sixteen of them work in the background, from a pop-up that offers 5% off to a shopper about to leave, to alt text on every product image. Follow one shopper through the store and you meet the rest.
Where each app shows up on freeshippingallorders.com
Click a tab or a numbered marker to see where each app sits on the live store.
- Product Labels
Our shopper lands from Google on a set of Naked Bee lip balms. The first thing they see is a badge on the photo: buy more, save more.
- Product Reviews
Under the title, five stars from six verified buyers. One of them calls the free shipping “wonderful”. Across the store, 104 reviews average 4.86.
- Animated Add to Cart
The Add to Cart button moves just enough to catch the eye.
- Wishlist
Not ready yet? One tap saves it to a wishlist for later.
- Shipping Information
Below that, a delivery date, and next to it the line the whole store is named for: free shipping over $0.00.
- Payment Logos
Nine payment logos, from Apple Pay to Shop Pay, tell them they can pay the way they like.
- Sticky Add to Cart
As they scroll through the details, the buy button follows along at the top of the screen.
- Upsell Builder
This is where the missing threshold gets replaced. Matching Naked Bee lotions sit at 5% off, one tick box away, and when the cart opens it suggests one more at the same price.
- Trust Seals and Badges
Free Shipping and SSL Secure seals answer the question every first-time visitor has: is this store real?
- Scroll to Top Button
The page is long, so one tap takes them back to the top.
- Related Products
Below the reviews, a You May Also Like row gives them somewhere to go next, instead of back to Google.
- Cart Drawer
Add to cart and the cart slides open right there. No page reload, so a second candle is as easy as the first.
- Instant Search
Came for a candle instead? Type “candle” and results appear as they type, with collections, prices and star ratings.
- Back In Stock
And if the scent they wanted is sold out, they leave their email instead of leaving the store. 637 shoppers have done that, 108 of them in the last 90 days.
Apps FreeShippingAllOrders could replace next with one Vitals plan
FreeShippingAllOrders uses 30 of the 40+ apps in Vitals. If the store wants gift sets, a free gift with bigger orders or order tracking on its own site, it doesn’t need another app for them. Every other app is part of the same Vitals plan and sits in the same dashboard, ready to turn on. These four would suit a gift store with no shipping threshold:
Each one is a switch in the same dashboard. No new app, and no new bill.
