7 Best Klaviyo Alternatives for Shopify [2026]

Looking for a Klaviyo Alternative?

Klaviyo is a popular Shopify app for sending marketing emails and text messages based on what shoppers do in the store. Its price follows the number of active profiles, though, so the bill climbs with every new sign-up, and SMS is charged on top of the email plan.

So, we compared seven alternatives on their email and SMS features, how they grow the list, and what else they cover beyond the inbox. Vitals is our app, and we point out its gaps along the way.

What Is Klaviyo Shopify App?

Klaviyo: Email Marketing & SMS is a Shopify app for sending marketing messages built on store data. It sends email, SMS and WhatsApp campaigns, plus automated flows that fire when a shopper signs up, browses, leaves a checkout or places an order.

Here's what you can do with Klaviyo:

• Email, SMS and WhatsApp campaigns: Send campaigns across email, text messages, WhatsApp and mobile push from one account, with 160+ email templates.
• Automated flows: Set up welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase, back-in-stock, win-back and price-drop flows.
• Segments and predictions: Build segments from past and real-time behavior, with AI segments and predicted customer lifetime value and churn.
• Sign-up forms: Collect emails and phone numbers with pop-ups and embedded forms on every plan.
• Service features: Add Helpdesk and Customer Hub on the same customer profile, and collect reviews through the separate Klaviyo Reviews app.

Where Klaviyo stands out is its data. It pulls in events from 350+ integrations and turns them into segments and predictions that shape who gets each message. That depth suits stores with large lists and a team that works on email every week.

Reviews often praise its segmentation and revenue reports, and several mention the free training webinars.

How Much Does Klaviyo App Cost?

Prices from klaviyo.com on Oct 26, 2026. Klaviyo offers no free trial on its paid plans, and the SMS plan is billed on top of the Email plan.

Why Shopify Merchants Look for Klaviyo Alternatives

Klaviyo: Email Marketing & SMS holds a 4.7 rating from 3,412 reviews and isn't Built for Shopify. Still, merchants who move off it point to these reasons:

• It covers messages only, so product reviews sit in a separate Klaviyo app and bundles, upsells or a cart drawer each need another developer's app
• The price follows active profiles, and 2026 reviews describe bot sign-ups pushing the bill up and downgrades that take far longer than upgrades
• Text messages are billed as credits on a second plan, next to the Email plan
• Recent reviews call the email editor dated and the interface hard to learn
• Some merchants say support starts with an AI assistant, and live help depends on the plan

Switching makes the most sense for stores that want sign-up forms, email and their other store apps under one subscription.

Read: Best Email Marketing Apps for Shopify in 2026

How We Compared the Klaviyo Alternatives

We checked every app's live Shopify App Store listing, plus its help docs and changelog, where available, on the day of writing, with ratings and review counts taken from each listing.

We compared the apps on:

• App type, standalone or all-in-one
• Core email features: campaigns, automated flows, segments, sign-up forms and sending from your own domain
• Store areas covered, from the storefront to checkout and post-purchase
• How many separate apps each one replaces
• Scripts added to the storefront and how each app joins the theme
• AI features and MCP support

Short Answer

Vitals - All in One App is the best Klaviyo alternative for most stores.

• It offers email campaigns, automated series and sign-up pop-ups next to product reviews and bundles, while Klaviyo sells reviews as a separate app and leaves store widgets to other developers
• It includes 40+ apps, such as reviews, bundles and discounts, in one subscription of $29.99/month
• It replaces multiple single-purpose apps that you would otherwise install and pay for every month

Vitals costs more than Klaviyo's first Email tier, at $29.99 plus a usage fee once email contacts pass 500. In return, the pop-up, reviews and bundle apps a Klaviyo store pays for separately come in the same subscription.

What Are the Top Klaviyo Alternatives for Shopify in 2026

Here's how the seven alternatives line up, with Klaviyo in the last row for reference.

1. Vitals - All in One App

Best for: Stores that want Email Marketing, Pop-ups, Product Reviews and Bundles plus 40+ apps in one subscription

Rating: 4.9 (2,980 reviews) | App type: All-in-one | Free trial: 7 days | Built for Shopify: Yes

Vitals is our app, and email marketing is one of the 40+ apps it brings together, alongside pop-ups, reviews and bundles, in a single subscription of $29.99/month.

The Vitals Email Marketing app sends one-off campaigns and three automated series: welcome, abandoned checkout and thank you. Each series holds up to three emails, with a wait the store sets between them.

Campaigns can go to any Shopify customer segment, and the open, click and order figures sit next to each one. The list itself grows through another Vitals app, Pop-ups, which adds every sign-up to the Shopify customer list. Product reviews come in the same subscription, where Klaviyo sells them as a separate app.

Key features:

• Welcome, abandoned checkout and thank-you series, each with up to three emails
• One-off campaigns to Shopify customer segments, sent right away or scheduled
• A drag-and-drop editor with 50+ templates, product sections, social icons and an HTML option
• Sending from the store's own domain, with a cooldown so no customer gets two marketing emails too close together
• Pop-ups and a spin-the-wheel game that collect emails and phone numbers, then email each new subscriber their discount code
• Browser push campaigns and back-in-stock alerts in the same subscription
• No limit on the number of emails sent

Pros:

• Sign-up forms, email series and product reviews managed from one admin
• Pop-up sign-ups can also flow into a Klaviyo list through the Vitals Klaviyo Integration app, so a store can move in steps
• 40+ apps under a single plan (e.g., FreeShippingAllOrders moved its pop-ups and other single-purpose apps to one Vitals plan)
• Claude or ChatGPT can read its email results through Vitals MCP

Cons:

• Sends no text messages, and its automations end at the welcome, abandoned checkout and thank-you series
• Works on Shopify only

Pricing:

Prices from the Vitals website on Oct 26, 2026, with a 7-day free trial. The contacts fee applies only in a month the store sends marketing emails, and emails sent are unlimited.

Read: Best Popup Apps for Shopify in 2026

2. Omnisend Email Marketing & SMS

Best for: Stores that want their contacts, segments and email history moved over for them

Rating: 4.7 (3,196 reviews) | App type: Standalone | Free trial: Free plan | Built for Shopify: No

Omnisend Email Marketing & SMS covers email, SMS and web push from one account, with exit-intent and spin-to-win forms to grow the list. Its pricing page includes a free move of contacts, data and segments from another platform. That makes it a fit for stores that want to leave Klaviyo without rebuilding their audience by hand.

Key features:

• Email campaigns from 250+ templates in a drag-and-drop builder
• Welcome, abandoned cart, browse abandonment, back-in-stock, win-back and post-purchase automations
• SMS on the Pro plan, billed per message
• Unlimited web push notifications on paid plans
• Exit-intent pop-ups, spin-to-win and embedded sign-up forms
• AI segment builder, AI subject lines and Forms AI
• A/B testing for email and SMS
• MCP connection to ChatGPT or Claude on every plan

Pros:

• Free migration of contacts, data and segments, according to its pricing page
• Email, SMS and web push sit in one app, where Klaviyo has no confirmed web push
• 24/7 chat and email support on every plan

Cons:

• Covers messaging and sign-up forms only; reviews, bundles and upsells need separate apps
• SMS needs the Pro plan
• Low-star reviews from 2025–2026 describe sudden account suspensions and lost data
• Some 2026 reviews say migrations stalled and downgrades had to go through live chat

Pricing:

Prices from omnisend.com on Oct 26, 2026. Pro includes unlimited emails, and SMS is billed per message on top.

3. CWILL Popup Email Marketing

Best for: Stores with a large stored list that would rather pay for new sign-ups and sends

Rating: 4.9 (7,689 reviews) | App type: Standalone | Free trial: 14 days | Built for Shopify: Yes

CWILL Popup Email Marketing, formerly SendWILL, joins pop-ups and email in one app. Its plans count new subscribers each month and emails sent, while stored contacts stay unlimited. A store with a big but slow-growing list pays for activity instead of list size.

Key features:

• Email pop-ups, exit-intent forms, newsletter forms and spin-the-wheel offers
• Unique discount codes in pop-ups, locked to one customer
• A visual flow builder with welcome, browse, cart and checkout abandonment, win-back and birthday flows
• Back-in-stock "Notify me" button with a three-email restock series
• Custom sending domain on every paid plan
• Multi-language email templates on Pro and above

Pros:

• Unlimited stored contacts on every plan
• Spin-the-wheel pop-ups and email flows in the same app
• Abandonment flows treat browsing, the cart and checkout as separate triggers
• The most reviews in this list

Cons:

• No SMS sending; phone numbers can be collected only
• Custom email flows need the Pro plan, and Essential gets preset automations
• Recent low-star reviews come from long-time users unhappy with the August 2026 move to paid plans

Pricing:

Prices from the Shopify App Store listing on Oct 26, 2026, with a 14-day free trial. Emails past a plan's allowance are billed by usage.

4. Seguno Email Marketing

Best for: Stores that want to write emails inside Shopify admin with Shopify's own segments

Rating: 4.8 (731 reviews) | App type: Standalone | Free trial: 10 days | Built for Shopify: Yes

Seguno Email Marketing sits inside Shopify admin, so its emails use Shopify's customer segments, discounts, products and Flow directly. Its Standard plan adds pop-ups, banners and product reviews. It suits stores that want email to feel like part of Shopify rather than a second platform.

Key features:

• Newsletters and multi-email campaigns from 200+ templates, with Canva design import
• Automations for browse and cart abandonment, back in stock, welcome, thank-you and win-back on paid plans
• Shopify customer segments as audiences
• Unique discount codes and product quickfill from the Shopify catalog
• Pop-ups, banners and review requests on Standard
• Seguno Assist AI for subject lines and email copy
• Emails drafted through Shopify Sidekick

Pros:

• Works from Shopify admin, with no separate dashboard to learn
• Reviews and pop-ups come in the same Standard plan, where Klaviyo sells reviews separately
• Shopify Flow properties can be used inside emails

Cons:

• Covers email, pop-ups and reviews; bundles, upsells and a cart drawer need other apps
• No SMS of its own; texts go through a Postscript integration
• No A/B testing found in its docs
• Some low-star reviews say replies come slowly outside its support hours

Pricing:

Prices from seguno.com on Oct 26, 2026, with a 10-day free trial. Sending is unlimited on both plans.

5. Mailchimp Email SMS Marketing

Best for: Stores that also publish landing pages, surveys and social posts from their email account

Rating: 4.8 (1,531 reviews) | App type: Standalone | Free trial: Free plan | Built for Shopify: No

Mailchimp Email SMS Marketing connects a Shopify store to Intuit Mailchimp's marketing platform. Beside email and SMS, the same account builds landing pages, surveys and social posts. That suits stores that want one marketing account for the website, the inbox and social channels.

Key features:

• Email campaigns with A/B testing, and multivariate tests on Premium
• Welcome, abandoned cart, browse abandonment, back-in-stock and win-back automations
• SMS as an add-on in select countries
• Pop-up and embedded sign-up forms
• Landing pages, surveys and social posting
• A Claude and ChatGPT connector that creates campaigns on Standard and Premium

Pros:

• Landing pages and social posting sit beside email in one account
• Up to 200 automations on Standard
• Shopify data syncs into segments, with attributed revenue shown in Shopify
• One account for marketing in the inbox, on the website and on social channels

Cons:

• Covers marketing messages and pages only; reviews, bundles and upsells need separate apps
• Reviews from 2025–2026 say every synced contact counts toward the bill, not only subscribers
• Essentials allows up to four automations

Pricing:

Prices from the Shopify App Store listing on Oct 26, 2026. Each plan's price rises with the number of contacts, and SMS credits are bought separately.

6. AfterShip Email Marketing,SMS

Best for: Stores already using AfterShip for tracking or returns

Rating: 4.8 (2,352 reviews) | App type: Standalone | Free trial: 7 days | Built for Shopify: No

AfterShip Email Marketing,SMS, formerly sold as Automizely Marketing, pairs email and SMS with pop-ups, promo bars, countdown timers and social proof. It shares organizations, seats and support plans with AfterShip's tracking and returns apps. A store already in AfterShip's apps can add marketing without another vendor.

Key features:

• Newsletters by email or SMS, with A/B tests on Premium
• A visual flow builder with welcome, abandoned cart, abandoned checkout and order follow-up flows
• Browse abandonment, price-drop and birthday flows on Premium
• Pop-ups with exit intent, spin wheels and cart recovery offers
• Free shipping bars, announcement bars, countdown timers and social proof pop-ups
• Back-in-stock "Notify me" button
• Custom sending domain with DMARC on every plan
• AI product recommendations on Premium

Pros:

• Email, SMS and on-site bars in one app
• Fits stores already on AfterShip tracking or returns
• Emails are unlimited on paid plans

Cons:

• SMS is a separate plan from email
• Segments and the advanced flows need the Premium plan
• Low-star reviews from 2024–2026 describe accounts suspended over bounce or spam rates
• Product reviews and recommendations are separate AfterShip apps

Pricing:

Prices from the Shopify App Store listing on Oct 26, 2026, with a 7-day free trial. SMS is sold as a separate plan.

7. Avada Email Marketing

Best for: Stores that message customers on WhatsApp as well as email and SMS

Rating: 4.8 (818 reviews) | App type: Standalone | Free trial: 14 days | Built for Shopify: No

Avada Email Marketing, once listed as Avada Email Marketing & SMS, sends email, SMS, WhatsApp and web push from one app. WhatsApp sits on its entry paid plan, with messages inside automations or sent by hand. It suits stores whose customers answer on WhatsApp more readily than by email.

Key features:

• WhatsApp messages in automations and one-off sends
• SMS and MMS, with credits bought separately
• Welcome, abandoned cart, abandoned checkout, browse abandonment, win-back and birthday workflows
• A/B split paths inside workflows
• Web push campaigns
• Pop-ups, spin-to-win, multi-step forms and SMS opt-in forms
• Sending through its own servers or the store's SMTP, such as Amazon SES

Pros:

• Four channels in one app, with WhatsApp on Pro
• Only sendable contacts count toward the price
• Unlimited workflows on paid plans
• Customized versions of Shopify's order and shipping notification emails

Cons:

• Covers messaging only; reviews, bundles and upsells are separate Avada apps
• Low-star reviews from 2021–2025 describe emails and SMS that didn't send or arrived late
• Its uninstall guide asks for theme code to be deleted by hand

Pricing:

Prices from avada.io on Oct 26, 2026, with a 14-day free trial. SMS and MMS credits are bought separately.

How Many Apps Each Option Replaces

Every app a store adds can bring its own code to each page, as our guide to Shopify store speed explains. This is our count of what each option takes over.

How we counted it:

• Vitals - All in One App replaces up to 40+ single-purpose apps, starting with an email app, a pop-up app, a spin-the-wheel app, a reviews app, a bundles app and a back-in-stock app
• Omnisend Email Marketing & SMS takes the place of an email app, an SMS app, a web push app and a pop-up app
• CWILL Popup Email Marketing stands in for a pop-up app, a spin-the-wheel app, an email app and a back-in-stock app
• Seguno Email Marketing takes the place of an email app, a pop-up app, a reviews app and a back-in-stock app
• Mailchimp Email SMS Marketing does the job of an email app, an SMS app and a landing page builder
• AfterShip Email Marketing,SMS does the job of an email app, an SMS app, a pop-up app, a promo bar, a countdown timer and a social proof app
• Avada Email Marketing fills in for an email app, an SMS app, a WhatsApp messaging app and a web push app
• Klaviyo: Email Marketing & SMS replaces an email app, an SMS app and a sign-up form app

A Klaviyo store that adds a reviews app, a bundles app and a pop-up game pays four bills and loads four scripts, and with Vitals those jobs move to one subscription.

When Should You Stay on Klaviyo

Klaviyo is still the stronger choice in two cases.

• You segment on predicted lifetime value, churn risk and events from many outside services, which no other app here matches
• Your support team answers customers in Klaviyo Helpdesk on the same profile your marketing uses

If you stay, the Vitals Pop-ups app can still send sign-ups straight to a Klaviyo list. Switch when you want email series, sign-up pop-ups, reviews and bundles under one subscription.

How to Migrate From Klaviyo

Klaviyo holds your profiles, consent records, flows and forms, so plan the move before you uninstall.

1. Export your profiles from Klaviyo as a CSV with email consent status, and note which flows and templates bring in orders
2. Install Vitals, turn on the Vitals Email Marketing app and import contacts from Shopify or from the CSV, keeping only people who opted in
3. Rebuild your welcome, abandoned checkout and thank-you emails in the Vitals Email Marketing app; keep a separate app for SMS, WhatsApp and flows such as browse abandonment or win-back, which Vitals doesn't send
4. Recreate your sign-up forms with the Vitals Pop-ups app or the Vitals Spin the Wheel app on a duplicate theme, and add your sending domain's DNS records in Vitals
5. Turn off the Klaviyo app embed, uninstall Klaviyo and remove any Klaviyo snippets left in the theme

Shopify stores such as FreeShippingAllOrders moved their single-purpose apps to one Vitals subscription.

Read: Best All in One Apps for Shopify in 2026

Find the Best Klaviyo Alternative for Your Store

Vitals - All in One App is the right pick for most stores, but the best fit depends on why you're leaving Klaviyo.

• Vitals, if you want email series, sign-up pop-ups, bundles, discounts and 40+ apps in one single subscription of $29.99/month
• Omnisend Email Marketing & SMS, if you'd like someone else to carry your list and segments across
• CWILL Popup Email Marketing, if your list is big but grows slowly
• Seguno Email Marketing, if you'd rather never leave Shopify admin to write an email
• Mailchimp Email SMS Marketing, if your email app also has to build landing pages and post to social
• AfterShip Email Marketing,SMS, if your tracking and returns already live with AfterShip
• Avada Email Marketing, if your customers reply on WhatsApp

Start a 7-day free trial: Install Vitals - All in One App

Frequently Asked Questions

1. What is the best Klaviyo alternative for Shopify?

Vitals - All in One App is the best Klaviyo alternative for most stores. It's the only all-in-one app that includes 40+ apps, such as email marketing, sign-up pop-ups, product reviews and bundles, in one subscription. Vitals is our app, and we name its gaps in its entry.

2. Why do merchants switch from Klaviyo?

Klaviyo bills on active profiles, so the price climbs as the list grows, and 2026 reviews describe bot sign-ups raising it further. Others leave because SMS sits on a second plan, the editor feels dated to them, or reviews and other store widgets need separate apps.

3. How do Vitals and Klaviyo compare on email features?

Both send campaigns to Shopify customers, recover abandoned checkouts, welcome new subscribers and send from your own domain. Klaviyo adds SMS, WhatsApp, custom flows and predictive segments. Vitals adds pop-ups, a spin-the-wheel game, reviews and bundles in the same subscription.

4. Can Vitals replace Klaviyo and other apps at the same time?

Yes, for stores whose email needs fit its welcome, abandoned checkout and thank-you series and campaigns. Vitals can replace Klaviyo along with separate apps for pop-ups, spin the wheel, product reviews, bundles and back-in-stock alerts. Stores that send SMS keep a separate app for texts.

5. How do these Klaviyo alternatives affect store speed?

Each app a store adds can load scripts of its own. Vitals loads its email sign-up forms and its other apps from one script, while an email app beside separate review and bundle apps loads one each. Speed wasn't something we tested, so compare your own pages before and after a change.

6. Which Klaviyo alternatives have AI features or MCP support?

Not all of them. Vitals, Omnisend and Mailchimp connect to AI assistants: Vitals MCP reads campaign results, Omnisend's MCP can create campaigns and segments, and Mailchimp's connector creates campaigns on Standard and Premium. Omnisend also builds segments and forms with AI, Seguno Assist AI writes subject lines and copy, AfterShip uses AI for product recommendations, and CWILL times back-in-stock emails with AI. We found no AI features in Avada Email Marketing. Klaviyo itself has an official MCP server and the Composer agent.

7. Which Klaviyo alternatives send SMS?

Not all of them. Omnisend (Pro plan), Mailchimp (as an add-on), AfterShip (on a separate SMS plan) and Avada (Pro plan, with WhatsApp too) send text messages. Vitals and CWILL Popup Email Marketing collect phone numbers but don't send SMS, and Seguno sends texts only through a Postscript integration.

8. How do I migrate from Klaviyo to Vitals?

Export your consented profiles from Klaviyo, import them into the Vitals Email Marketing app and rebuild your welcome, abandoned checkout and thank-you emails. Recreate your sign-up forms with the Vitals Pop-ups app on a duplicate theme, then turn off the Klaviyo app embed, uninstall it and keep a separate app for SMS if you send texts.